# Failing to read, understand and closely follow the Google Webmaster Guidelines. Itís free, informative and authoritative to say the least. The 800lb gorilla is providing you a wealth of information including all of the doís and doníts and why? Pretty basic stuff and often overlooked.
# Poor URL selection Ė either too long or non-descriptive, sometimes just a series of seemingly non-related letters or abbreviations. URLís should be easily read, recognizable and ideally actually contain the most important keyword. Sometimes URLís are better purchased if you can find one that is relevant and already has some page rank or authority value.
# Not doing the extensive keyword research. Often, people think that they know their keywords and they never really do because they really didnít do the research; they are often surprised, even shocked about the keywords we uncover. Few recognize that 60% of all keywords entered are 4 or more words long.
# Not doing competitive research. You seek to compete successfully. You need to know how high the bar is. You need to watch your competitors like a hawk. They are watching you if they know what they are doing.
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